View this email in your browser
In this issue of Talking Pork we focus on ways to double a restaurant's profits. Trained psychotherapist turned business coach and restaurant marketer Howard Tinker of Restaurant Profits shares his model of four ways to grow your business. 

Howard has worked with thousands of restaurant and cafe owners on sales and marketing over the last decade. He has turned failing restaurants around and added millions of dollars in sales to many who thought that they could never achieve great sales.

How to Double a Restaurant's Profits

They say there are only two ways to improve your profits in business, you can either cut costs or increase sales, so without wishing to be too simplistic let's look at how you might do that in your restaurant or hospitality business.
Cutting Costs:
Nearly every restaurant owner I have worked with in the last 15 years has been able to cut their costs by checking invoices, delivery dockets and time sheets… then by addressing anomalies and letting suppliers and staff know that these figures are being watched. 
Having too much food on the plate means ingredients are reordered faster and waste increases because diners are leaving food on the plate.  The other issue that this creates is low numbers of dessert sales.
The above seems obvious but in the busy nature of our industry these things aren’t done constantly, things slip and it’s the owner that pays in the end.
The Four Ways To Increase Sales:
There are only four ways to grow your business: 1. Grow the amount of New people visiting, 2. Grow the amount of Repeat visits, 3. Increase the amount spent-per-visit and to 4. Increase your prices.
Increasing New Business is the most expensive and risky marketing exercise however, it’s the one most restaurateurs want to use.  There’s so much money wasted yet at the end of the day there’s very little to show for it.  My mantra that I get my clients to repeat is “The only reason to get new business, is to turn it into repeat business”.
The profit margin can be zero or worse when you spend hundreds or thousands of dollars to attract new customers and if you don’t have repeat business strategies in place then you are left “hoping” they come back… and “hope” is not a business plan! 
Instead focus the lion’s share of your budget, time and efforts on increasing Repeat Business.  We’ve documented over 100 ways that we get repeat business for our clients.  The most successful are driven from a database.  We manage over 1.3 million diner’s data for our clients, which we use to invite them to dine again and again in their restaurant. 
The most successful Repeat Business strategy is a Birthday Club that invites people to dine on their birthday.  This works like a Swiss clock for our clients generating tens of millions in sales every year.  The reason ours is so successful is that we use Birthday CARDS and they pull like crazy where emails etc go unread.
Increasing Spend: Having staff that can upsell and cross sell menu items and drinks is a sure fire way to increase net profit because it doesn’t increase “staff costs” by one cent.  My book "Selling at the Table” has helped restaurateurs increase their sales by 20% in a month so I know it’s possible.
If you don’t increase your prices you are cutting into your 3.8% profit margin because everyone else is increasing their prices!
For more information contact Howard Tinker at
Want to hear more? Restaurant Profits is holding a workshop that will dive deeper in the points discussed above. 

Where: Ryde TAFE 250 Blaxland Road, Ryde NSW
When: Monday 11 March 2019 - 3pm- 6pm
What: More Bums on Seats Seminar follows by a complimentary Three Course Networking Dinner & Drinks
Register via: 
  • 1st - 10th | Canberra Good Food Month
  • 8th  | International Women's Day
  • 8th  | International Women’s Day Breakfast with Women in Hospitality and Palmera at INDU
  • 8th - 24th  | Melbourne Food and Wine Festival
  • 11th  | Restaurant Profits workshop on How to Double Restaurant's Profits 
Don't miss a thing- see what's coming up near you!

Cookbook of the month

Meat by Athony Puharich and Libby Travers
In Meat: The Ultimate Companion you will learn virtually all you need to know about meat, including why you should:
  • Eat better quality meat, but eat less of it
  • Eat the whole animal
  • And, eat more wild animals
A meat eater's best friend: Meat: The Ultimate Companion is not just a meat cookbook. It is designed to walk you through the topic from the eyes of the farmer, the butcher, and the best cooks; helping you with the questions you might want to ask before you buy your meat.
Visit our website
Copyright © *|CURRENT_YEAR|* *|LIST:COMPANY|*, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.